Sure, it’s a ‘first world problem’ but finding comfortable, good quality outdoor furniture that lasts the distance and looks great is a tall order. We think we’ve found the solution!
New Zealand furniture company Lujo’s innovative casual-smart furniture seems to appeal to a more mature, design savvy audience, says director Warren Twisleton.
"They've come to appreciate that they get what they pay for these days and are ready to make an investment in quality furniture that goes the distance."
Returning home from Sydney and London with a background in marketing, Twisleton established Lujo in 2007. The beachy lifestyle of Mount Maunganui seemed the perfect base for what he had in mind. He had noticed a lot of manufacturing was heading offshore back then, and imported furniture products simply weren't getting it right.
"They either looked good but weren't great quality, or they were decent quality but didn't have a refined style or comfort.
"My desire from the outset was to create a range of New Zealand designed and made furniture which ticked three boxes; comfort, quality and aesthetic style. Rather than structured chairs and tables, we focused on relaxation inspired furniture. This gave us a point of difference."
Twisleton experimented briefly with importing, but numerous quality issues convinced him to keep production home-based. With local manufacturers and furniture finishers, he could keep a constant eye on quality and craftsmanship. "The manufacturers here live and breathe it. They are really great at what they do and take real pride in their work. They are always going to try to put out a premium product."
Although the range is deceptively simple, Twisleton says, we are always evolving our product."
The above is an excerpt from the latest issue of Defign Magazine which is on sale now. The fourth issue of Defign pays tribute to the depth and diversity of design among the architectural designers and architects celebrated at the ADNZ | Resene Architectural Design Awards. Copies can be purchased at your local retailer.